My Educational Background
I graduated in 2005, from ESCP-EAP in Paris (European school of management). I hold a Masters Degree with a Major in International Marketing. In France, ESCP is one of the most selective French Grandes écoles and referred to as one of the top 3 elite business schools.
My Journey in Sales
My first sales experience was as a Retail Sales Advisor in 2001 at Christian Dior Men’s Fashion store in Paris. Although I had good potential in connecting with clients, I can remember how terrified I was to approach and talk to clients in the store. Then the first years of my career were Marketing jobs in Paris and New York for LVMH, L’Oreal, Bourjois-Chanel Group, and former Pinault-Printemps-Redoute Luxury Group.
I discovered though quickly, more than any marketing task I was doing, that my talent and joy came from those simple yet deep moments when I was engaging directly with clients. Whatever I was selling or presenting, I noticed I was able to build a very strong connection and great level of trust with my prospects, which led me, most of the time, to sell effortlessly to them. I started closing an average of 1 Million Dollar deals per year for a client in the event entertainment industry. My confidence, fascination and passion for sales grew tremendously from there.
For the last decade, I pursued my journey focusing on sales consultancy, coaching teams on “sales techniques” and handling freelance sales projects. I sold products/services to private and corporate clients in USA, Africa, Middle East, Europe & Asia. I also travelled to sell my own bags collections to stores or in private events. I dealt with numerous cultures, customer profiles and industries (Fashion & Jewerly, High-End Cosmetics, Food & Beverage, Entertainment, Villa Management, Event Planning, Homeware, Travel Industry, Design, Hospitality, High-ticket Coaching).
After spending the last 20 years worldwide in Marketing and Sales, I came to the conclusion that there is ONE UNIVERSAL TRUTH to succeed in sales : "A customer needs to be seen, heard and deeply cared about".
My Coaching Certifications
I am certified coach as Master Practitioner in Neuro Linguistic Programming (NLP). I am also trained 3 years as Core Energetics Therapist, a practice that expanded my ability to read and understand energy, grounding and body language. I incorporate these holistic elements to all Body & Mind Sales Trainings I provide.
I discovered Personal Development in 2011 by attending my first Non-Violent Communication (NVC) workshop. That was the beginning for me of a beautiful humbling journey of self-discovery. Many more workshops followed from there, until today, on Neuro Linguistic Programming, Intuitive Development, Core Energetics, Transcendental Meditation, Breathwork and other Consciousness work.
Growing my self-awareness leads me to know better who I really am, my values, beliefs and the purpose I wish to pursue. I expanded greatly my capacity of truly seeing "others” for who they are from a place of love, compassion and empathy. A deep understanding that I share with my students during Sales Trainings.
A Bit of My Personal Life
I am Moroccan French. A mum of 2 gorgeous daughters. I live in Bali since 9 years. I speak English, French, Arabic and Indonesian. I love contemplating nature, studying spirituality, human behaviour & the psychology of sales and ... Simply enjoying the beauty of life!
What I think...
I believe in love, human kindness and compassion as great powers to serve humanity. I believe vulnerability, as a way to show up and be seen, is our greatest measure of courage.